Doing Business in the New Latin America: Keys to Profit in Americas NextDoor Markets

This handson guide teaches executives of small and mediumsize U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.Unlike the old Latin America, todays Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, indepth understanding of the emerging changes within todays Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.Doing Business in the New Latin America: Keys to Profit in Americas NextDoor Markets, Second Edition serves as an insiders travel guide and traders manual for understanding the regions market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the allimportant art of makingand keepingthe deal.